About Us
An Arizona based company with global reach, and a commitment to client success.
Astra Canyon Group is highly committed to ensuring your success on IFS applications. We've assembled a team that brings unparalleled expertise and professionalism to the IFS network.
Our Values
Passionate
Our team passionately pursues the success of our clients and partners.
Tenacious
We’re tenacious about overcoming challenges and solving them with creativity and hard work.
Ownership Mindset
Accountability and ownership of our roles are central to our vision and mission.
Client Focused
Our team is always asking “how can we best help our clients?”
Easy To Work With
We listen and address our client’s needs; that’s why they find us easy to work with.
Innovative
We drive progress through creative solutions, ensuring our clients stay ahead in the world of ERP.
Our Mission
At Astra Canyon, our passion and purpose lie in empowering businesses with cutting-edge IFS ERP solutions that seamlessly streamline operations, supercharge efficiency, and propel growth. With an unwavering commitment to excellence and innovation, we are dedicated to crafting tailor-made implementations that align perfectly with our clients' unique needs and objectives. Through our unparalleled support and expertise, we ensure that our clients not only achieve their goals but surpass them, thriving in today's fiercely competitive landscape.
Our Leadership
Naren Velu
President & CEO
Building on more than 25 years of ERP industry and management experience, Naren is responsible for creating and implementing the vision, strategy and direction for the Astra Canyon Group.
Ajay Gupta
Client Success Officer
As Client Success Officer, Ajay Gupta is responsible for enhancing the overall client experience: working with clients to understand their journey, ensuring they maximize the most value from IFS applications implementation.
Blake Snider
Chief Growth Officer
A natural-born leader and detail-oriented problem solver, Blake’s main priority as Chief Growth Officer is to expand the footprint of Astra Canyon Group and IFS deployments in North America.
Kanchana Narendran
Vice President
As Vice President, Kanchana Narendran brings over 25 years of experience in finance, operations, and human resources. She ensures the smooth operation of Astra Canyon by overseeing financial management, payroll, benefits, and administration.
Naren Velu
Building on more than 25 years of ERP industry and management experience, Naren is responsible for creating and implementing the vision, strategy and direction for the Astra Canyon Group. His diverse background enables him to understand the big picture as well as the technical details involved in successful digital transformation efforts based on ERP implementations.
Naren was the Founder, President and CEO of Astra, Inc., one of IFS’ top partners in North America since 2008. He built a strong consulting team focused on providing high quality end-to-end IFS implementation services. He also spearheaded the conceptualization and adoption of FastAP for IFS — a pioneering product in the IFS ecosystem with a strong roster of happy clients.
Naren holds a Master’s in Systems & Industrial Engineering from the University of Arizona and a Bachelors in Mechanical Engineering from Anna University, India. He earned an MBA specializing in Finance, Strategy and Entrepreneurship from the Eller College of Management at the University of Arizona.
Ajay Gupta
As Client Success Officer, Ajay Gupta is responsible for enhancing the overall client experience: working with clients to understand their journey, ensuring they maximize the most value from IFS applications implementation. His professional services team provides consulting, education and support to ensure a best-in-class experience for both clients and partners across all IFS solutions
Ajay is a technology and business visionary with hands-on experience in Enterprise Resource Planning (ERP) implementation. He has built life-long relationships with clients by successfully implementing and executing various ERP implementation projects for more than two decades. He also provides strategic direction to senior management to import their business processes on ERP implementation projects. Ajay is distinguished by his passion for clients to gain value and succeed in business.
Ajay holds a Master of Science Degree in Mechanical Engineering and a Master of Science Degree in Management Information Sciences from the University of Arizona.
Blake Snider
A natural born leader and detail-oriented problem solver, Blake’s main priority as Chief Growth Officer is to expand the footprint of Astra Canyon Group and IFS deployments in North America.
With more than two decades of senior executive leadership, a strong global background in Industrial Manufacturing and Services, and his extensive knowledge on enterprise software allows him to recognize and establish the right solutions for companies and can put together the right team to deliver the job.
Blake holds a Master of Science, Mechanical Engineering degree from The University of Texas at Austin, a Master of Business Administration and Management from Texas A&M University and a Bachelors degree in Mechanical Engineering from New Mexico State University.
Ready to Elevate Your Business?
Our team is dedicated to helping you make the most out of your IFS ERP experience.